Our guest in this episode is Greg Warner, the author of Engagement Fundraising and CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that removes friction from the philanthropic giving process for wealthy people who are passionate about causes. The system helps high value major donors lean in and qualify themselves. Once self-qualified, it helps those donors receive follow-up messages and arrange meetings with gift officers so they can build trusting relationships and, ultimately, make consequential gifts.